TMBA 691: Making Things Incredibly Difficult and Pointlessly Complicated
TMBA has followed Tommy Griffith’s story for nearly a decade, watching his ‘dorky’ side-hustle teaching weekend SEO classes evolve into ClickMinded, a substantial online education portfolio.
On today’s show Tommy talks to Dan about how ClickMinded has evolved further, with the help of a new CEO, to a white label documentation provider which turned over $2.3M last year. And he reflects on why he seems to have taken almost every ‘incredibly difficult and complicated option’ to get to where ClickMinded is today:
“I think it was arrogance. We had this idea that we were an Ed tech company, that we were creating these online courses. I think there was also some sunk cost fallacy going on. I mean, we had 85 hours of HD videos, seven instructors, and some universities were using our courses … The product was great, we were super proud of it, and it took a lot of work to do. So the fact that people were saying, ‘Actually, can I just pay for all of these Google Docs’. It was a little hard to face that music.”
Listen and learn:
Why taking the ‘middle road’ is often a mistake
The trap of the ‘sunk cost fallacy’
How Tommy found ClickMinded’s CEO on Upwork
Giving up control of your business
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Mentioned in the episode:
Before the Exit – Our New Book
Partner With Us
The Dynamite Circle
Dynamite Jobs
Post a Remote Job
Tropical MBA on YouTube
Dynamite Jobs – Remote Recruiting Sales Page
Tommy Griffith
ClickMinded
Andrew Wilkinson
Tiny
Cities and Ambition by Paul Graham
What Does Your City Whisper To You?
The Saturday Morning Side-Hustle
It’s Never Too Late To Find A Business Partner
Incredibly Difficult and Pointlessly Complicated
The Life-Changing Magic of Tidying Up
Enjoyed this podcast? Check out these:
TMBA 197 (LBP163) - The Bootstrapper’s Guide to Business Partnerships
TMBA 351: An Interview with CEO Sally: Find Out Who Bought Our Business
TMBA 474: "You're Not Working With Clients Anymore, You're Working With Customers”
This week’s sponsors:
Don’t Get Held Up While You’re Trying to Scale Up. Experience the ease of remote hiring with dedicated experts by your side. Book a call at https://www.remotefirstrecruiting.com/
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Thanks for listening to our show! We’ll be back next Thursday morning 8AM EST.
Cheers,
Dan & Ian