TMBA 690: Talking Content, Data Driven Decisions and Growth with Steph Smith
When starting a business or advancing your career, or even just seeking to increase your public profile, it’s a savvy move to build momentum through content, and specifically by focusing on a particular channel. Today’s guest is an expert at doing just that.
Steph Smith is the author of ‘Doing Content Right’. She’s also the host of the a16z podcast and ‘The Sh*t You Don’t Learn in School’. Steph talks to Dan about the opportunities being a creator opens up, tips on how to choose the right channel for what you’re trying to achieve, and why being data driven is so fundamental to achieving growth:
“If you are doing a good job with growth, data should rule the day. You should be able to clearly say, ‘here's an aspect of our funnel that we want to run a test on, because we believe it has this upside’. And you run the test …. I've gone on to other companies that were way less data driven. That's honestly something that I really struggle with because when you are in situations where you are having to kind of say, ‘hey, let's do this project, I think it'll maybe have some impact’. It's just not compelling to me. I think most things at a company should be pretty data driven”.
Listen and learn:
How to select the right North Star metric
The importance of a data driven approach to content creation
Building a bedrock audience
The Power of SEO v Twitter
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Mentioned in the episode:
Before the Exit – Our New Book
Partner With Us
The Dynamite Circle
Dynamite Jobs
Post a Remote Job
Tropical MBA on YouTube
Dynamite Jobs – Remote Recruiting Sales Page
Doing Content Right
The Sh*t You Don’t Learn in School
The a16z Podcast
The Hustle
Trends
HubSpot
My First Million
Sam Parr
Shaan Puri
Gumroad
Toptal
Venkatesh Rao
Marc Andreessen
MrBeast
Product Hunt
Glimpse
Starter Story
The Hacker News
Ahrefs
Nerd Wallet
Enjoyed this podcast? Check out these:
TMBA 69 (LPB 69): 6 Unorthodox Blog Content Strategies
TMBA 310: A Conversation About Writing Books
TMBA 598: Winning with Twitter and Writing for the Web with David Perell
This week’s sponsors:
Don’t Get Held Up While You’re Trying to Scale Up. Experience the ease of remote hiring with dedicated experts by your side. Book a call at https://www.remotefirstrecruiting.com/
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Thanks for listening to our show! We’ll be back next Thursday morning 8AM EST.
Cheers,
Dan & Ian