Building a $6.5M Remote Agency in 5 Years — LevelUp Leads
Podcast 40:25 | Download | Spotify| Stitcher | iTunes
Dan interviews John Karsant, founder of Level Up Leads, a 73-person outsourced SDR agency doing about $6.5M/year revenue, built while living abroad (Argentina, now Barcelona). John shares how he found remote work early via Craigslist, then spun out a list-building service that nearly failed due to one-off sales before pivoting into full appointment setting—eventually cold calling, which raised value, doubled average sale while keeping churn steady, and enabled $15K–$20K/month packages. He explains why radical honesty wins deals, how a strong ops leader and an in-house client dashboard improved transparency, and which metrics matter most (dial-to-connect, meetings booked, show rate, and pipeline movement).
In this episode:
John discusses hiring ahead of the curve
How he compensates reps based on client retention
The decline of email outreach
John’s inbound engine that drives 80–90% of leads
Practical AI uses for role play training, transcript analysis, playbooks, and script generation
The value of an experienced CEO coach
John’s approach to investing and family life
Thanks to this week's sponsor Wayfront — the AI-ready operating system for productized agencies. One client portal. One team dashboard. All your data, AI-accessible. TMBA listeners get an extra free month on top of the trial at wayfront.com/tmba.
Links:
CHAPTERS
Audio:
(00:00:33) Guest Intro Story
(00:02:11) Argentina Remote Leap
(00:04:24) Barcelona Founder Life
(00:05:24) Time Management Abroad
(00:07:37) Business Idea Origins
(00:08:47) Pivot To Cold Calling
(00:12:17) Honest Sales Edge
(00:12:48) Ops Systems Dashboard
(00:14:27) Metrics And Financials
(00:18:12) Retention Based Pay
(00:21:44) Outbound Shifts And Inbound
(00:24:26) AI Workflows For SDRs
(00:28:43) CEO Coaching And Hard Stuff
(00:31:32) Personal Finance Investing
(00:31:16) Life Outside Work Dadhood
(00:38:58) Ideal Clients And Wrap Up
Dan Andrews is the co-founder of Dynamite Circle, author of Before the Exit, host of the Tropical MBA podcast, and an entrepreneur who has successfully launched and scaled multiple 7-figure businesses.
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Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella.
PLAYLIST:
The $10K Projects You Never Do (AI Just Changed That)
How to Build a 6-Figure Digital Business with Claude Code
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Dan & Ian