This week follows up from last week’s podcast where James and Dan laid the groundwork for a strategy that would require about 10,000 unique visitors a month to get a successful blog-based business off the ground. To follow up on that topic, Dan invited Jodi Ettenberg of Legal Nomads on the show to talk traffic and engagement. Over the last few years she’s built a passionate following and traffic over 4 times that 10,000 visitor baseline. They discuss some of the social media strategies– in particular Twitter and Facebook– that helped her drive big numbers and a unique level of engagement. Although she promotes a personal brand, there’s a bunch of lessons to be learned for brands and boostrapping entrepreneurs alike.