#805 What Every Profitable Business Gets Right

Podcast 17:33 | Download | Spotify| Stitcher | iTunes

This week, Dan goes back to the basics—because that’s where the breakthroughs often live. This might be the single most important episode you listen to, especially if you feel like you’ve hit a plateau.

He lays out the fundamentals of crafting a compelling offer, why most founders avoid doing it, and how your aversion to rejection might be holding you back from growth.

Resources Mentioned:

CHAPTERS:

Video:

  • 00:00 – The Biggest Lever Under $300K

  • 00:15 – Back to Basics: Offers

  • 02:02 – Offer vs Product

  • 04:02 – Why Founders Avoid Offers

  • 07:44 – Testing in the Market

  • 12:55 – The Offer Framework

  • 15:31 – Iterate and De-Risk

  • 17:14 – Final Thoughts & Resources

    Audio:

  • (00:00:00) – The Biggest Lever Under $300K

  • (00:00:29) – Back to Basics: Offers

  • (00:02:07) – Offer vs Product

  • (00:03:57) – Why Founders Avoid Offers

  • (00:07:34) – Testing in the Market

  • (00:08:57) – The Offer Framework

  • (00:13:14) – Iterate and De-Risk

  • (00:16:08) – Final Thoughts & Resources

CONNECT:

Dan@tropicalmba.com

Ian@tropicalmba.com

links:

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Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella.

PLAYLIST:

The Roadmap for Turning a Skill Into a $1M Business

The Unexpected Downsides of Selling Your Business

Success Without Sacrifice?

Shiny Object Syndrome

The Anti-Agency Agency + High ROI Customer Service Strategies

Listening options:

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Have comments about the show?

Do you have ideas for things you’d like Dan and Ian to discuss in future episodes?

You can email our producer Morgan at morgan@tropicalmba.com.

Thanks for listening to our show! We’ll be back next Thursday morning 8AM EST.

Cheers,

Dan & Ian

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#804 Marketing to High-Dollar Clients