TMBA 483: Search Engine Optimization in 2019 (Plus, The Dark Side of SEO)
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Longtime listeners of this show know that Dan and Ian spent the early part of their entrepreneurial careers building product businesses online.
And Search Engine Optimization, commonly referred to as SEO, was one of the first skillsets that they learned and used when building those businesses.
A lot has changed in the last decade when it comes to SEO, and this week's guest seems to be at the forefront of that progress.
Tim Soulo is the Chief Marketing Officer and Product Adviser for Ahrefs.
Ahrefs is a Software-as-a-Service company that provides a suite of incredibly useful SEO research tools. Their website is also host to one of the best SEO blogs on the internet.
On today's podcast, Tim shares some key insights about the evolution of SEO and how you can make SEO work for your business. We'll also be exploring some of the darker sides of SEO and content marketing.
Listen to this week's show and learn:
What Ahrefs does and what makes their tool so unique. (5:26)
Why building a great product is more important than learning marketing tricks. (17:10)
Some common misconceptions that entrepreneurs have about SEO. (31:38)
How you can develop an effective content marketing strategy for your blog. (41:54)
Why the SEO industry harbors some shadier elements. (46:10)
Mentioned in the episode:
Before the Exit - Our New Book
TMBA Masterminds
Sponsor the TMBA Podcast
The Dynamite Circle
The DC Podcast
Help Us Choose a New Name for the TropicalMBA Podcast
DC BKK
Dynamite Jobs
Tim Soulo
Ahrefs
Matt Cutts
Search Engine Land
Moz.com
Dmitry Gersimenko Moore's Law
Jumpshot
Canni.io
SocialTriggers.com
Rand Fishkin
Lost and Founder by Rand Fishkin
Hubspot
This week's sponsor:
This week's episode is brought to you by Ahrefs.
For a lot of our listeners, Ahrefs is already your go-to tool for optimizing search engine results. This year, they have dramatically improved their Keywords Explorer by rebuilding it from scratch. Their new Keywords Explorer 3 not only gives you access to data from Google, but from nine more search engines including YouTube, Amazon, and Bing. Whether you need to run a technical site audit, do competitor research, or identify high-value keyword opportunities, check them out at Ahrefs.com and big thanks to Ahrefs for sponsoring the show.
Enjoyed this podcast? Check out these:
TMBA 082: Grey Hat SEO Techniques For Highly Competitive Key Terms
TMBA 469: It's No Good Having Ideas if They Don't Bring You Results
TMBA 474: "You're Not Working With Clients Anymore, You're Working With Customers”
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HAVE COMMENTS ABOUT THE SHOW?
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Thanks for listening to our show! We'll be back next Thursday morning 8AM EST.
Cheers,
Dan & Ian