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TMBA 132 (LBP115) - The Most Expensive (But Profitable) Marketing Strategy In Your Arsenal

Marketing is a key piece of the biznass conversation. How do you choose? Some are quick and dirty, some are putting in for some long ball. How do you choose? Dan and Ian went back to their notebooks and online archives (thank you GMail!) and sorted through to find the most profitable marketing strategy they had ever implemented. Only problem? It's also their most expensive. But when you're a serious lifestyle business baller, you realize that sometimes you've gotta make the investment of resources to get the explosion of customers.

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