Deceptively simple ways to have a better business

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In today’s episode, Dan talks with agency owner John Ainsworth about how implementing seemingly small, simple changes allowed him to take most of last year off, while his business still grew 30%.

They discuss the modern business philosophies of Traction and Scaling Up and how sometimes those books leave you feeling overwhelmed. Dan’s perspective is that sometimes the biggest ROI comes from the changes that are deceptively simple, maybe even boringly simple.

“People think of traction as a mechanical system that all works together and fits together. So, when you get to the end of the book, you think three things. Number one, I have to do it. Number two, I am definitely a visionary, not an integrator. And number three, I'm guilty relative to the percentage of all this that I've implemented. And so my philosophy is really just take one thing and do it, and your business will be better in the morning.”

LISTEN AND LEARN:

  • 0:13:21 The easiest process with the biggest ROI

  • 0:18:57 Move faster by giving input quicker

  • 0:23:12 Everyone on your team should know how excellence is achieved

  • 0:28:55 Allow your team to do something you’re naturally good at better than you

  • 0:36:13 Know what you’re going to do with the data first

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Mentioned in the episode:

Before the Exit – Our New Book
Partner With Us
The Dynamite Circle
Dynamite Jobs
Post a Remote Job
Tropical MBA on YouTube
Dynamite Jobs – Remote Recruiting Sales Page. John Ainsworth Data Driven Marketing Traction
Scaling Up
Ultimate Sales Machine

Enjoyed this podcast? Check out these:

TMBA 695: The Money Theory of Location and Why Employee Scorecards are so Helpful
TMBA 688: Mailbag: What Can Scorecards Do For You? and Equity Split Dilemmas
TMBA 687: 5 Strategies to Double Your Business in 2023

This week’s sponsors:

Don’t Get Held Up While You’re Trying to Scale Up. Experience the ease of remote hiring with dedicated experts by your side. Book a call at https://www.remotefirstrecruiting.com/

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Have comments about the show?

Do you have ideas for things you’d like Dan and Ian to discuss on future episodes?

Our producer Jane would love to hear from you at jane@tropicalmba.com or leave us a voice message using the record button below.

Thanks for listening to our show! We’ll be back next Thursday morning 8AM EST.

Cheers,

Dan & Ian

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The Path to 7-Figure Passive Ownership + We’re Hiring

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5 Things Founders Often Misunderstand about Exiting Their Business