TMBA 699: Secrets of a 7 Figure Brand
Podcast 40:56 | Download | Spotify| Stitcher | iTunes
Design is often, strangely, one of those things that bootstrappers tend to think about either too early or too late. Today’s show offers the case for integrated brand design from the get go. And it doesn’t need to cost thousands of dollars.
The TMBA site recently got a fresh lick of paint with a new logo. This week Dan talks to its creator, Sharif El Komi, founder of Komi Studio. Sharif shares some of the mistakes he’s seen brands making when it comes to design, why he thinks the recent ‘Wise’ re-brand is a triumph, and how being daring can immediately give small business an edge on bigger competition:
‘It's a lot about risk as well. That's why branding is also a very strong weapon for the smaller guys to use. Because doing the crazy thing … with your logo, but also with your general brand, even non design stuff, like copywriting, all the kind of funnels into your brand, doing the crazy stuff and … doing the edgy, risky moves, the big guys aren't doing that in any industry because … it's really difficult for them to change anything about their logo, their colours, the voice of how they do any copywriting because if they do, they risk losing big.’
Listen and learn:
Lessons Sharif took away from Chris Do
Why branding is a strong weapon for bootstrappers
The importance of an Ideal Client Profile
Insights into the creation of the new TMBA logo
Want More TMBA and Lifestyle Businesses?
Join the conversations happening all over the interwebz:
TikTok
YouTube
Instagram
@AnythingIan
@TropicalMBA
Join the Dynamite Circle
Mentioned in the episode:
Before the Exit – Our New Book
Partner With Us
The Dynamite Circle
Dynamite Jobs
Post a Remote Job
Tropical MBA on YouTube
Dynamite Jobs – Remote Recruiting Sales Page
Sharif El Komi
Komi Studio
Chris Do
Fiverr
99 Designs
Wise
Gap
Slack
Lemonade
Cocktails and Dreams
Enjoyed this podcast? Check out these:
TMBA 642: Breaking Through Plateaus, And Other Important ‘P’s
TMBA 661: The Rewards Of Challenging Assumptions
TMBA 572: 4 Things We've Learned From Building a New Software Platform
This week’s sponsors:
Don’t Get Held Up While You’re Trying to Scale Up. Experience the ease of remote hiring with dedicated experts by your side. Book a call at https://www.remotefirstrecruiting.com/
Listening options:
Subscribe via iTunes.
Listen on Stitcher Radio.
Android users can grab our RSS feed here.
Right-click and “save file as” for direct download.
Or click here to get sent to the top of the page where the on-site player is.
Have comments about the show?
Do you have ideas for things you’d like Dan and Ian to discuss on future episodes?
Our producer Jane would love to hear from you at jane@tropicalmba.com or leave us a voice message using the record button below.
Thanks for listening to our show! We’ll be back next Thursday morning 8AM EST.
Cheers,
Dan & Ian