TMBA401: What's In A Name?
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Today's episode revolves around a question that Dan and Ian are struggling with right now: What is the best way to go about re-naming this show? But the principles apply to anyone creating a brand or product.
After all, you only get one chance to grab people's attention. Choosing the right name can unlock the door to great success - but branding your business in the wrong way can be disastrous.
Today's guest knows how to tackle this challenge better than most.
Alexandra Watkins is the founder of a company called Eat My Words, which specializes in naming brands and products. She is also the author of a book on the subject called "Hello, My Name is Awesome".
This interview originally started out as a discussion about Alexandra's book, but it ended up taking a serious (and often quite humorous) turn about halfway through, when Alexandra went to great lengths to help Dan and Ian find a new name for this podcast.
Listen to this week's show and learn:
Why Alexandra decided to write a book about branding. (3:53)
How to put your brand through the "Smile and Scratch Test". (14:10)
The first steps to choosing a good name for your brand. (29:30)
How Alexandra puts her methods to work through a live "namestorming" session about our brand. (40:26)
Some of Alexandra's names that she is most proud of. (44:02)
Mentioned in the episode:
TMBA Masterminds
Sponsor the TMBA Podcast
The Dynamite Circle
The DC Podcast
Help Us Choose a New Name for the TropicalMBA Podcast
Jungle Scout
JungleScout.com/Testimonials
Alexandra Watkins
Eat My Words
Hello, My Name is Awesome by Alexandra Watkins
Taylor Pearson
Getty Images
Tesla
Xobni
Canadian Tire
Jeff Bezos
The Dave Ramsey Show
StartUp
The Nasdaq Entrepreneurial Center
Neato Robotics
Hand Job Nails and Spa
This week's sponsor:
This week's episode is brought to you by DCBKK.
DCBKK is an immersive 5-day conference on October 18-22, 2017 hosted by the DC (Dynamite Circle) and presented by TropicalMBA creators Dan and Ian.
The annual DCBKK conference is held in a 5 star hotel in Bangkok, Thailand for 250 established entrepreneurs running mid 5-figure to 8-figure businesses.
Enjoyed this podcast? Check out these:
TMBA 278: An Episode For Those Who Need a Business Idea
TMBA 367: The Business Idea Bonanza with Dan Norris
TMBA 396: The Realities of Running a Business in 2017
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HAVE COMMENTS ABOUT THE SHOW?
Do you have ideas for things you'd like Dan and Ian to discuss on future episodes?
Our producer Jane would love to hear from you at jane@tropicalmba.com or leave us a voice message using the record button below.
Thanks for listening to our show! We'll be back next Thursday morning 8AM EST.
Cheers,
Dan & Ian