TMBA 485: Mastering the Art of Entrepreneurial Kung Fu
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Dan and Ian have talked a lot about business strategy on this show, but there are some business techniques that are so powerful, you have to learn them from a true master.
Jason Cohen, the founder of WP Engine, recently wrote a piece on his blog ASmartBear.com titled Kung Fu.
In it, Jason proposes that all entrepreneurs are essentially fighters. We are fighting to make a living, fighting to survive, and fighting to change marketplaces.
Any good fighter needs to have a plan, and in his post, Jason shared his own "moves" for running a business.
On today's episode, we are talking about some of Jason's insights, and sharing a few of our own "moves" as well.
Listen to this week's show and learn:
Why a "Freemium" model isn't a good way to learn about your customers. (5:40)
The reason all startups are screwed up, and why that's okay. (11:49)
How "napkin math" can help you set realistic goals. (17:22)
Why your pricing determines everything else in your business. (23:26)
Some of our secret Kung Fu moves. (27:10)
Mentioned in the episode:
Before the Exit - Our New Book
TMBA Masterminds
Sponsor the TMBA Podcast
The Dynamite Circle
The DC Podcast
Help Us Choose a New Name for the TropicalMBA Podcast
DC BKK
Dynamite Jobs
Jason Cohen
WP Engine
Kung Fu by Jason Cohen
This week's sponsor:
This week's episode is brought to you by Ahrefs.
For a lot of our listeners, Ahrefs is already your go-to tool for optimizing search engine results. This year, they have dramatically improved their Keywords Explorer by rebuilding it from scratch. Their new Keywords Explorer 3 not only gives you access to data from Google, but from nine more search engines including YouTube, Amazon, and Bing. Whether you need to run a technical site audit, do competitor research, or identify high-value keyword opportunities, check them out at Ahrefs.com and big thanks to Ahrefs for sponsoring the show.
Enjoyed this podcast? Check out these:
TMBA 100: Rip, Pivot, and Jam: The Strategy That Launched Our Newest Product Line
TMBA 190: 1,000 True Fans, 100 True Customers, or 10 True Clients
TMBA 402: What's Your Superpower?
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Thanks for listening to our show! We'll be back next Thursday morning 8AM EST.
Cheers,
Dan & Ian