TMBA 296: What Would Be Your Next Steps if You Owned This Business?

An image of Texas capitol at night time

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After taking a brief sabbatical, we return to the show this week with a very unique guest. Chris Cage (Chris@GreenBellyBar.com) is an avid hiker, biker and outdoor enthusiast. Chris started Greenbelly in 2014 and has been creating high-calorie meal replacement bars ever since. He recently crowdfunded $20,000 on Kickstarter, but despite this success Chris has been rather isolated in his entrepreneurial adventure so far. The Bossman and I have invited him on this show this week to open up about his business. We'll talk about how Greenbelly came to fruition, how he has managed to achieve his success, and help Chris make some hard decisions about what he can do to take this business to the next level.

Listen to this week's show and learn:

  • Why Chris decided to create meal replacement bars and what it cost to start his business.

  • How he was able to start marketing his products and find an audience for them.

  • Why Chris chose to raise funds on Kickstarter and the pros and cons of that platform.

  • Why Chris decided to double the price of his product.

  • The real benefits of surrounding yourself with other talented entrepreneurs.

  • What the future holds in store for Greenbelly.

People on this episode:

Dan
Ian
Chris

Mentioned in the episode:

The Dynamite Circle
Call us at 888-554-8428
TropicalMBA Listeners
Our 10 Episode Series on Productized Services
Greenbelly
Greenbelly in the Media
Kickstarter
Soylent
The Bossman's Cash Flow Spreadsheet
Fixed Foods

Three flavors of Greenbelly Meal2Go front packaging

Front Draft

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Thanks for listening to our show! We'll be back next Thursday morning 8AM EST.

Cheers,

Dan & Ian

Greenbelly-Mix 3

Greenbelly-Mix 3

Greenbelly-Mix 6

Greenbelly-Mix 6

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TMBA 297: Why You're Going To Have To Become an Entrepreneur Eventually (So You Might as Well Do It Now)

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TMBA 295: Our Hobo in Tokyo​ - Living on the Cheap in Japan