From Ex-Special Ops to 6-Figure Performance Coach ft. Itamar Marani
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Could your biggest strength also be sabotaging your success? This week Itamar Marani, ex-Special Ops turned mindset coach, reveals how he turned resilience into revenue, scaled from $2K clients to 6-figure programs, and used battlefield lessons to transform founder performance.
Links from the episode:
Itamar’s Book: Elite Performance: The Israeli Special Ops Mindset System to Win the War Within and Achieve Audacious Goals
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CHAPTERS:
Video:
00:00 This Week’s Guest: Itamar Marani
00:27 Turning Your Niche Expertise into a Business Engine
04:01 How a Failed Agency Sparked a Coaching Business
09:15 Learning the Coaching Game from the Ground Up
11:33 The Truth About Feeling Out of Your Depth
13:51 The Evolution from $2K Clients to Six-Figure Engagements
19:12 From One-on-One to Scalable Group Coaching
27:54 Positioning Yourself When You Feel Unqualified
34:22 Building Long-Term Value Beyond the First Program
44:17 The ‘Drunk Founder’ Question That Reveals Hidden Truths
49:06 How to Sell Coaching Without the Sleaze
53:53 The Three Success Killers Holding You Back
58:07 Understanding the Performance Traps That Limit Growth
Audio:
(00:00:43) This Week’s Guest: Itamar Marani
(00:01:09) Turning Your Niche Expertise into a Business Engine
(00:04:43) How a Failed Agency Sparked a Coaching Business
(00:09:30) Learning the Coaching Game from the Ground Up
(00:11:41) The Truth About Feeling Out of Your Depth
(00:13:54) The Evolution from $2K Clients to Six-Figure Engagements
(00:19:03) From One-on-One to Scalable Group Coaching
(00:27:19) Positioning Yourself When You Feel Unqualified
(00:33:27) Building Long-Term Value Beyond the First Program
(00:43:03) The ‘Drunk Founder’ Question That Reveals Hidden Truths
(00:49:12) How to Sell Coaching Without the Sleaze
(00:53:44) The Three Success Killers Holding You Back
(00:57:55) Understanding the Performance Traps That Limit Growth
Dan Andrews is the co-founder of Dynamite Circle, author of Before the Exit, host of the Tropical MBA podcast, and an entrepreneur who has successfully launched and scaled multiple 7-figure businesses.
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Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella.
PLAYLIST:
TMBA 524: Who Do You Think You Are? ft. Itamar Marani
“Scaling on Steroids” with AI Automation ft. Juan Montero
Numbers Gone Wild: The Hidden Cost of Being Data-Driven
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Have comments about the show?
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Thanks for listening to our show! We’ll be back next Thursday morning 8AM EST.
Cheers,
Dan & Ian