TMBA 126 (TTR14) - 5 Ways to Produce Expert Level Content (Even If You Aren't an Expert)

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Hey there weekend warriors!  This week's happy hour drink sponsor is Orangina, a beverage with a special place in the heart of @AnythingIan.

Today we are going to talk about high level content strategy. First, it's worth taking a look at Karol's notes from reading Turning Pro. Many of you know I'm a huge War of Art fan, and I just got started with Turning Pro today based on Karol's suggestion.

“The amateur allows his worth and identity to be defined by others. The amateur craves third-party validation.”

Ouch that's harsh! In this episode we'll explore strategies content marketers can employ to avoid the amateur trap.

Listen to this episode and learn:

  • Why the advice to "cut out distractions" it's often good-hearted but misguided advice that will land you in amateur-land.

  • One of the most important tactics to employ (especially for really smart people).

  • Thoughts on creating a compelling body of work (and why that's the new branding).

  • A hot new format for podcasters (that could be an opportunity in and of itself).

  • And how to develop a trustworthy track record even if you haven't had any big wins yet.

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Quick links:

Dynamite Circle
Derek Halpern 
Tim Conley
Dan Norris 
Joe and Justin 
Karol Gaida
Frank Kern 
JD Roth 
Ribbonfarm
Sovereign Man
IBuyCameras.net

People on this show:

Dan (@TropicalMBA)
Colin from iBuyCameras.net 

Listen to show:

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Subscribe and download on iTunes.
Download the MP3 file (right click and "save as")

Cheers,

Dan

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TMBA 127 (LBP113) - 7 Habits Of Highly Effective Lifestyle Business Owners

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TMBA 125 (LBP112) - The Importance Of Niche Flexibility And Finding The Real Reasons People Are Successful