TMBA 678: Evolving An Agency, With SaaS Mistakes Along The Way
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When Johnathan Solorzano, founder of Solo Media Group, joined us on the podcast just over two years ago his agency focused on broad ‘white label work’, which he aptly described as ‘doing all the work and then someone else passes it off as their own’. Today, through what he learnt from doing that, he’s niched Solo Media to focus entirely on Shopify clients.
Jonathan talks to Dan about how this evolution has provided him with a much more stable portfolio and revenue, and also why he feels ‘got distracted’ and wasted a year trying to develop some ‘Software as a Service’ products.
He also discusses how creating a social media presence has helped his personal and agency profile, and why you don’t need to have thousands of followers to achieve that:
“I’m not doing it for clicks. I’m not doing it for likes, and I’m not doing it for followers. I’m literally doing it to answer questions that I know people have. So some of my videos are like, ‘Whoa, this was like a $20,000 question’. If the right person sees this and sees they can save so much money .. To me, that’s enough.”
Listen and Learn:
The importance of addressing the hard problems in an agency
Why Shopify merchants turned out to be Johnathan’s ideal clients
The lure of SaaS products
Going ‘all in’ on one thing
Mentioned in the episode:
Before the Exit – Our New Book
Partner With Us
The Dynamite Circle
Dynamite Jobs
Post a Remote Job
Dynamite Deals
Tropical MBA on YouTube
Dynamite Jobs – Remote Recruiting Sales Page
Johnathan Solorzano
Solo Media Group
My First Million Podcast
Ayman Al-Abdullah
Noah Kagan
Shopify
Enjoyed this podcast? Check out these:
TMBA620: The Upside of Running an Agency
TMBA566: Why Do SaaS Businesses Fail?
TMBA610: Building Deal Flow from Social Media and Content Marketing
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Thanks for listening to our show! We’ll be back next Thursday morning 8AM EST.
Cheers,
Dan & Ian
