TMBA 136 (LBP119) - Bro Pricing And The Most Important Model In Online Business

Dan and Ian got so many great questions from last week's carefully orchestrated listener request that they decided to keep a few for future episodes that needed more than a quick answer.

In this episode they tackle this frustrating issue that plagues many an information product or intangible service provider

My biggest question about business lately has been pricing. I have no idea whether or not I'm charging my customers too much, too little, etc. With physical products, you have a good idea what your cost of goods sold are, can add a pretty standard markup, and that's the price. It's a lot harder when you're dealing with information products that have a marginal production cost of 0.  - Matthew Paulson

Head down and pencils up - this episode is full of pricing insights and strategies you need to have a successful online business, including:

  • When To Offer Your Customers Credit

  • Why The Guy Who Asks For Bro Pricing Isn't Really Your Bro

  • How To Compete With Custom Pricing - The Bundled Pricing Trick That Works Everytime

  • What Price Anchoring Is

  • And The Most Important Pricing Model In Online Business

Listener Feedback

LBP on OEM Auto Integration

Added your several of your podcast's to my iPhone a few months ago but had not listed to any. recent 12 hour drive to New York decided to give it a listen. Listened to them the entire rest of the drive. Updating some product info and

product images

.  Thought you would like.

- Dana Miller, Sambrea Inc.

Mentioned

Hardcore History Podcast with Dan Carlin
Rob Modzelewski
Tim Conley - Foolish Adventure
The Portable Bar Company
Dan Norris - Web Domination
Kevin Kelly - 1000 True Fans

Just The Tips

Scrivener Writing Studio
Self-Control (Windows Alternative - Cold Turkey)
Delsey Travel Pillow
A Tribe Called Quest - Scenario

Get Your Voice On The LBP

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Episode length: 34:00 

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TMBA 137 (LBP120) - How To Profit From In-Person Events With Rob Walling

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TMBA 135 (LBP118) - 5 No-Time Products And Questions From The Silent Majority