TMBA 302: Launch Lessons Learned and Details on Our October Event
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Today I posted our first ever public ticket offering to DCBKK. We've launched so many of these events now, and we've learned a lot from our mistakes over the years. I wanted to take an episode to walk through those lessons.
To do so, I've invited Damian Thompson from SalesAbility.co on to the show to talk about the evolution of our DCBKK event. We'll discuss what goes on at DCBKK, the types of people who come to the event, and what sets DCBKK apart from other conferences.
Listen to this week's show and learn:
How Damian closed a five figure deal at our last conference.
Some of the mistakes that we have made with product launches in the past.
Why you need to give people an option and an incentive to buy early.
How we learned to stage our product launch in several smaller launch cycles.
How you can use the pricing psychology behind bundling products to your advantage.
Why we decided to release a limited number of tickets to DC BKK to the TMBA audience for the very first time.
People on this episode:
Mentioned in the episode:
The Dynamite Circle
Call us at 888-554-8428
TropicalMBA Listeners
DCBKK 2015: Looking for an Excuse to Visit Bangkok in October?
DCBKK 2015 Public Tickets
SalesAbility.co
Chris Guillebeau
UpWork
Coaching Clarity
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HAVE COMMENTS ABOUT THE SHOW?
Do you have ideas for things you'd like Dan and Ian to discuss on future episodes?
Our producer Jane would love to hear from you at jane@tropicalmba.com or leave us a voice message using the record button below.
Thanks for listening to our show! We'll be back next Thursday morning 8AM EST.
Cheers,
Dan & Ian